Entrepreneur, neuropsychologist, and author of neuropractices that help achieve ambitious goals. Expert in the field of mindset transformation, entrepreneurship, acceleration, and innovation.

I have lived and worked in Kazakhstan, Ukraine, Russia, Israel, and now Italy. I was born as Usselmann, was Kireyeva (my mother's surname) and Zolotareva (my husband's surname).

At the age of 23, I started my first business without any start-up capital or partners. At 25, I earned my first million dollars and won the Young Talents of Moscow competition in the Entrepreneurship category.

Advertising agency "White cat" (Russia) — turnover of more than $2 million per year.
Accounting and GR agency "Report Plus" (Russia) — electronic signatures and reporting — more than 4,000 clients.
Call centre for the sale of banking products.
Network of payment acceptance devices.
"Hollyfood" — fast food outlet in the Afimoll shopping centre.
"Silver Disc" (Kazakhstan) — the largest network for the sale and installation of satellite TV.
"Beauty Free" — beauty salon, Zelenograd, Russia.
Consulting agency "MIA.expert" (Europe) — innovation management, consulting, business development.
"Da Iulia Usselmann" — tourist real estate in Sardinia and Rome.

Marketing Director, Geobank (Russia) — financial sector.
Marketing Director, Moje Delo (Russia) — SaaS online accounting platform. During her tenure, the number of users grew from 45,000 to 700,000. She created the internet media and YouTube channel Moje Delo TV.
Beeline / Corbina Telecom (Russia) — Head of Advertising. The company rose from 4th to 2nd place in the fibre-optic internet market.

For over 5 years, I have been managing acceleration programmes, supporting start-ups and working with corporations. Key projects include:
Proryv, MosBootCamp, Click, Archipelag, Startup Hub (Saint Petersburg State University), projects of the Agency for Strategic Initiatives, University 20.35.
I have advised over 500 startups.
Pilot projects have been implemented with Russian Railways, LUKOIL, Severstal, and the Moscow City Government.

Neuropsychologist — Moscow State University (MSU).
Brand Management — Moscow State University of Culture and Arts.
Accounting and taxation specialist — UMTS at MSU.
Academy of High growth coach and Entrepreneurs.
Currently studying at the GeMa Rome Business School on two programmes — Executive Master's in Finance and Management, Master's in Digital Marketing.

I have taught marketing and management at business schools, universities, and educational programmes.
I publish articles in federal media outlets.
I participate in international forums, conferences, and various events.

My superpower is to think outside the box to access hidden resources. Freedom, the ability to build a business and life on my own terms.
I combine entrepreneurial experience, knowledge of neuropsychology, strategic thinking and international practice to help people and companies find unconventional solutions, create sustainable projects and live by their own rules.